Meet mavi
Our mission: Freedom sooner
Hi there! I’m mavi – your partner in personalized messaging. Together, we can create tailored content for your customers to effectively position MAVIRET as the gold standard in treating hepatitis C virus (HCV).
MAVIRET is the only 8-week treatment option for treatment-naïve HCV patients with compensated liver disease (with or without cirrhosis).
It should be made clear to customers that the 8-week MAVIRET regimen is only applicable in treatment-naïve patients with compensated liver disease. For all other patients, treatment duration varies between 8–12 weeks depending on genotype, cirrhosis status, and treatment history.
Remember our four key call-planning resources – click below for a refresher!
Potential & affinity (P&A) grid
Behavioral segmentation
Adoption ladder
Fundamental motivations
Let’s get started!
STARTTraining Materials are for your educational and background training only. They may not be used in selling efforts or for any purpose other than your own education and may not be shown or otherwise distributed to external audiences. These messages are aspirational in nature and must be supported by evidence, please refer to approved detailing materials and tools for approved messages to be shared with external audiences.
